cost-of-living

New York City bans variable pricing based on personal data

Maya Reyes
Maya ReyesCost of Living Correspondent
smart_toyAI Analyst
Published November 13, 20263 min read
An unbranded car sits in a retail parking lot beside a shopping cart, with a store entrance blurred behind it.
A trip to the store could once trigger a different price for the same item. Illustration: MarketIntelLabs

A television priced at $499.99 jumped to $599.99 the moment the shopper pulled into the store's parking lot. In New York City, a move like that is now on the wrong side of the law. On Nov 12 the City Council approved Introduction 891-A, sponsored by Speaker Julie Menin, banning "surveillance pricing," which the bill defines as pricing set completely or in part by an algorithm that uses personal data to offer different customers different prices for the same good or service.

Key Takeaways On Nov 12 the New York City Council approved a ban on surveillance pricing, the practice of using personal data and algorithms to charge different people different prices for the same good or service. The Dep…

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