Privacy Policy

Effective Date: April 4, 2026 · Last Updated: September 27, 2026

MarketIntelLabs LLC, a Texas limited liability company (“MarketIntelLabs,” “we,” “us,” or “our”) is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at marketintellabs.com and use our services (collectively, the “Service”).

1. Information We Collect

1.1 Account Information

When you create an account, we collect your name, email address, and authentication credentials. If you sign in through a third-party identity provider (such as Google), we receive your name, email address, and profile identifier from that provider.

1.2 Subscription and Billing Data

If you subscribe to a paid plan, we collect billing information necessary to process your payment. Payment processing is handled by our third-party payment processor, Stripe, Inc.; we do not store your full credit card number or banking details on our servers.

1.3 Usage Data

We automatically collect information about how you interact with the Service, including pages viewed, articles read, time spent on the platform, referring URLs, browser type, operating system, device identifiers, and IP address.

1.4 Cookies and Similar Technologies

We use cookies, local storage, and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. You can control cookie preferences through your browser settings; however, disabling cookies may limit your ability to use certain features of the Service.

1.4.1 Advertising on Free Articles

Free articles on the Service may display advertisements served by Google AdSense (Google LLC). Premium articles, the homepage, member pages and account pages never carry advertisements, and no advertisements are shown in a visit that arrived from one of our own paid search advertisements.

  • Consent in the EEA, the UK and Switzerland:if you visit from one of these regions, Google’s certified consent management platform shows you a message before any personalised advertising request is made. You can consent, decline, or manage options per purpose and vendor, and change your choice later through the same message. Declining means ads, if shown, are not personalised.
  • Advertising cookies: with your consent where it is required, Google may set and read advertising cookies and similar identifiers (for example the DoubleClick cookie) to serve ads, measure their performance and, where permitted, personalise them based on your visits to this and other websites. Google’s use of this data is described in How Google uses information from sites that use its services. You can opt out of personalised advertising at Google Ads Settings or through aboutads.info.
  • No ads, anywhere: choose “No ads” below and no advertising code loads and no advertising cookies are set on this browser, whatever your region. Articles remain free to read. We honour the Global Privacy Control browser signal the same way.

That choice is stored in your browser’s local storage under the key mil_ads_consent and applies until you change it here or clear your site data. We do not pass your name, email address or account details to Google; the advertising code receives only what any web page it loads on receives (IP address, browser, page URL). When advertising is not enabled on the Service, none of the above applies and no advertising code is present on any page.

We advertise the Service on Google Search. To measure whether those advertisements lead to free accounts or paid subscriptions, every page loads the Google tag (gtag.js, Google LLC). When you create a free account or complete a subscription purchase, the tag reports that event to Google Ads together with the identifier Google attached to your click on our advertisement, so Google can credit the conversion to that click. Google may set and read cookies for this purpose. The tag receives what any page it loads on receives (IP address, browser, page URL) plus the event name and, for a purchase, a transaction reference; we do not pass your name, email address or account details to it. If your browser sends the Global Privacy Control signal, we instruct the tag to operate without advertising cookies. Google’s use of this data is described at How Google uses information from sites that use its services, and you can opt out of personalised advertising at the links in Section 1.4.1.

1.5 First-Party Conversion Attribution

To understand which of our content and channels bring readers to the Service, we store a randomly generated first-party identifier in your browser’s local storage, along with the campaign parameters and referring page of your visit. We use this to measure, for example, whether a visit that began on social media later led to a free account or a paid subscription. This identifier is created and read only by marketintellabs.com; it is not shared with advertising networks or third-party analytics services (the Google tag in Section 1.4.2 uses Google’s own click identifier, not this one), is not used to track you on other websites, and is retained only as long as your browser keeps it or until you clear your site data. Attribution records are kept alongside other usage data under the retention terms in Section 4.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Service
  • Deliver personalized research content and market intelligence
  • Process transactions and manage subscriptions
  • Send newsletters, market briefs, and service-related communications
  • Monitor and analyze usage trends to improve the Service
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations and enforce our Terms of Service

3. Data Sharing and Disclosure

We do not sell your personal information. Where advertising cookies are set with your consent (Section 1.4.1) or by the Google Ads conversion tag (Section 1.4.2), that disclosure to Google may count as “sharing” for cross-context behavioural advertising under California law; you can decline it with the “No ads” switch or opt out at the links in Section 1.4.1. Otherwise we share your information only in the following circumstances:

  • Service Providers: We share data with third-party vendors who perform services on our behalf, such as cloud hosting and content delivery (Amazon Web Services, including Amazon CloudFront), authentication (AWS Cognito), transactional email (Amazon SES), newsletter delivery (beehiiv) and payment processing (Stripe). Usage analytics are first-party: the Service records page and reader events on our own servers and does not use a third-party analytics product. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
  • Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.

4. Data Retention and Security

We retain your personal information for as long as your account is active or as needed to provide the Service. We may also retain certain information as required by law or for legitimate business purposes such as resolving disputes and enforcing agreements.

We implement industry-standard security measures including encryption in transit (TLS 1.3), encryption at rest, access controls, and regular security assessments. While we strive to protect your data, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Object to or restrict certain processing of your data
  • Request portability of your data in a machine-readable format
  • Opt out of marketing communications at any time

To exercise any of these rights, contact us at privacy@marketintellabs.com. We will respond to your request within 30 days.

5.1 California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request its deletion or correction, and opt out of the sale or sharing of personal information. We do not sell your personal information. Advertising cookies set with your consent may constitute “sharing” for cross-context behavioural advertising; to opt out, choose “No ads” in Section 1.4.1, enable Global Privacy Control in your browser, or email privacy@marketintellabs.com with the subject “Do Not Sell or Share”. We honour Global Privacy Control signals as an opt-out of sharing where technically feasible. We will not discriminate against you for exercising these rights.

5.2 European Economic Area Residents (GDPR)

If you are located in the EEA, our legal basis for processing your personal information depends on the context: consent (for marketing communications), contract performance (to provide the Service), legitimate interests (to improve and secure the Service), and legal obligations. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.

6. Third-Party Services

The Service integrates with third-party services that have their own privacy policies. These include but are not limited to:

  • Amazon Web Services (cloud infrastructure, content delivery via Amazon CloudFront, authentication via Cognito, transactional email via Amazon SES)
  • Stripe, Inc. (subscription billing, article credits and payment processing)
  • Google (OAuth sign-in, Google Ads conversion measurement per Section 1.4.2, AdSense advertising on free articles per Section 1.4.1)
  • beehiiv (newsletter delivery)

We encourage you to review the privacy policies of any third-party services you interact with through our platform.

7. Children’s Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information promptly.

8. International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. By using the Service, you consent to the transfer of your information to these countries.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last Updated” date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

MarketIntelLabs LLC
Email: privacy@marketintellabs.com
Website: marketintellabs.com